Can We Do That: Intellectual Property Rights and Visual Media

Visual Resources Association Foundation Regional Workshop
March 30, 2017

Co-Hosted by the Pacific Northwest College of Art and University of Oregon Libraries

Held at Pacific Northwest College of Art, Portland, OR

Sponsored by the Samuel H. Kress Foundation and the Visual Resources Association Foundation

 A thorough understanding of intellectual property rights can be a challenge for lawyers, let alone for information, academic, and cultural heritage professionals, and the application of copyright restrictions on visual media can induce a sense of alarm and uncertainty dependent upon specific circumstances.  This workshop will provide a clear focus on U.S. copyright law, intellectual property rights, and fair use as they pertain to the use of visual media (e.g., images and moving images) within the academic, archival, library, gallery, and museum environments.  Educational usage, securing publication rights, creative reuse, rights statements, licensing, and the public domain will be explored within the context of case studies, including those provided by participants in advance of the workshop.  Participants will also be introduced to tools and resources to help them and their constituents in making appropriate decisions regarding appropriate use and dissemination of visual media.

Morning: 10 a.m.-12:00 p.m.
Lunch on your own: 12:00 p.m.-1:30 p.m.

Afternoon: 1:30-4:30 p.m. (30 minute coffee break)

Day of Information 

Can We Do That?: Intellectual Property Rights and Visual Media

Thursday, March 30, 2017
Pacific Northwest College of Art
511 NW Broadway
Portland, Oregon 97209

Morning Session: 10:00 a.m. - 12:00 p.m.

Lunch on your own: 12:00 p.m. - 1:30 p.m.

Afternoon Session: 1:30 p.m. - 4:30 p.m. (15 minute coffee break)                                                         

Accessing PNCA:

The main entrance to the building is on the southwest corner near NW Glisan St.  

Wifi Information:

PNCA Guest / Pacific123!   (Note: password is case-sensitive)                             

Morning Session Information: Check in will take place in the vestibule of the Shipley/Collins Mediatheque in the main PNCA building at 511 NW Broadway from 9:30am - 10:00am. The Mediatheque is just beyond reception, down the historic corridor, on the left.                                                                  

For those using public transportation:

See to plan your trip.

Both the Orange and Green MAX lines serve Union Station, which is two blocks from PNCA. You can also catch the 17 or 77 bus lines.  

For those driving to the PNCA campus:

The parking lot adjacent to PNCA is all reserved parking, except for two accessible spots. Surrounding PNCA, there are 90-minute, 3-hour, and 5-hour metered parking spots that are $2/hour. City Center Parking has a number of lots nearby with daily rates. The lot on NW 4th and NW Glisan has the best rate.

Suggested Dining Options                                                   

World Foods Market - (830 NW Everett St)

Pho Van Fresh - (1012 NW Glisan)

Portland City Grill - (111 SW 5th ave.)

Little Big Burger (122 nw 10th ave)

Hotlips pizza (721 NW 9th Ave #150)

Garden Bar (25 NW 11th Ave)                                                                 

Can We Do That? Workshop Contacts:

Local/Day of Workshop Contact - Interim Director of Library Services (PNCA) - Serenity Ibsen, 503-327-3949 (text or call cell on day-of) or email:; office: 503-821-8953 for calls prior to day-of.

Workshop Instructor - Cara Hirsch

VRAF Director - Betha Whitlow,


Cara is the Deputy Head of Legal and Business Affairs at The Virtual Reality Company, a studio focused on the creation of content for virtual reality film and other experiences. At VRC, Cara oversees all intellectual property matters relating to the company's business. Cara was formerly Associate General Counsel at the Solomon R. Guggenheim Foundation, which owns and operates the Solomon R. Guggenheim Museum in New York, as well as the Peggy Guggenheim Collection in Venice.  Cara supported the Guggenheim’s legal affairs in a wide variety of areas including intellectual property. Prior to the Guggenheim, Cara was Deputy General Counsel for Artstor, a nonprofit organization whose mission is to use digital technology to enhance scholarship, teaching, and learning in the arts, humanities and other fields. Among her duties at Artstor, Cara collaborated in refining Artstor's intellectual property and other legal strategies for the organization. She also supervised the rights review and clearance process for media collections in the Artstor Digital Library, a digital image resource that makes available to nonprofit institutions over 2 million digital images in the arts, architecture, humanities, and sciences. Prior to her work at Artstor, Cara worked as an Associate at the law firms of Weil, Gotshal & Manges LLP and Andrews Kurth LLP, where she practiced in the field of intellectual property.  She served as Co-Chair of the Intellectual Property Rights Committee of the Visual Resources Association from 2011-2014.  Cara received her J.D. from Fordham University School of Law and her B.A., with distinction, from the University of Michigan at Ann Arbor.


The fee for the workshop is $125. Please register using the following form:

If you have questions about registration, feel free to contact Betha Whitlow, VRAF Director,

PLEASE NOTE: We will not be accepting on-site registrations for this workshop.


Cancellations for the VRAF regional workshop will only be accepted until March 16, 2017. Until this time, registrants will be refunded their full fee minus a $25 service charge. After March 16, cancellations will not be refunded. While every attempt will be made to hold the workshop on March 30, 2017, if inclement weather prevents either the instructor or a large number of participants from attending, the workshop will be rescheduled. Refunds of the registration fee will only be issued if you are unable to attend the workshop on the rescheduled date. The VRAF is not responsible for refunding any previously made travel or lodging arrangements.


For questions about the PNCA venue, please contact Serenity Ibsen, Interim Director of Library Services, Albert Solheim Library, Pacific Northwest College of Art,


Pacific Northwest College of Art is located in downtown Portland at 511 NW Broadway, just blocks from Union Station, the hub for Amtrak, Greyhound, and Portland’s local bus and light-rail system, Trimet. There are a number of hotels just across the river near the Convention Center, which is a convenient MAX (light-rail) or streetcar ride away.  Travel to Portland is relatively easy with a large international airport, Amtrak, Greyhound, and the Bolt Bus. Within Portland we have local taxis, Uber, and Lyft.  


Served by major airlines, Portland International is just outside the city and very easy to get to and from on public transportation.

There are a few different shuttle services. Blue Star is $24 round trip. (


If coming from Vancouver, BC, Seattle, or Eugene, you can hop the Bolt Bus for around $50 round trip. Their terminus is just a couple blocks from PNCA on NW Everett and NW 8th. They also have other pickup locations in Oregon and Washington.

The Greyhound station is within the Union Station complex, just two blocks from PNCA.


Public Transportation (from airport and bus/train station)

Just blocks from PNCA, Union Station is a hub for Amtrak and Greyhound, as well as Portland’s public transportation, Trimet.


You can catch the light rail train, the MAX, to and from the airport to the Old Town/Chinatown stop, which is a 10 minute walk to PNCA. Or get off at the Rose Quarter Transit Center and take the 77 bus right to our front door.


If you’re staying near the convention center or anywhere downtown, the MAX or bus lines will get you easily to and from the airport, your hotel, and PNCA.


Car (including parking information)


City Center parking has a few lots nearby with daily rates that vary.


There are a number of on-street parking spots for $2/hour for 2/3/5 hours. The parking lot adjacent to PNCA is all reserved parking, except for two accessible spots.


Accommodations (nearby hotels, Air BnB, etc)

The Jupiter Hotel is a super cool hotel adjacent to the Doug Fir Lounge where you can eat great Portland food and see a rock show.


Hotels near the Convention Center (right across the river from PNCA)


Downtown (NW)

This converted hotel has every thing from bunks to suits.

Downtown (SW)


There are many AirBnBs of different types throughout the zip code 97209.


Campus workshop location information

The workshop will take place in the Mediatheque at PNCA. It is located on the first floor, just down the historic corridor, on the left through the atrium.  

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